Marketplace, Community & Blog Based on 4 Personas
Grâce Belle is a blog, marketplace, and community based on 4 personas; the Creative, the Adventurer, the Sweetheart and the Entrepreneur.
“She is artistic, silly & ambitious.”
“She is curious, brave, and spontaneous.”
“She is curious, brave, and spontaneous.”
“She is chic, independent & driven.”
Originally, Grâce Belle was suppose to be a clothing store for women and my heart was in hosting events after hours to bring them together. One of the events I pictured was bringing someone in to teach modern day etiquette to inspire women to be graceful. The style was a mix of California casual with Newport high end. I wanted to bring in pieces that that people would love for a long time but my heart was really in the aesthetics and community of the brand. Here are some mockups I did back in 2015 for the store:
The name Grâce Belle came in a few ways. First I wanted to have a girly brand that taught women to be graceful. Secondly, as a clothing store I wanted to choose something in French because Paris was the hub for fashion. “Belle Grâce” means beautiful grace in French, I just flipped the words and kept the accent mark. From a personal perspective, I am Christian and was inspired by God’s beautiful grace on us which leads us to live life to the fullest. That’s what inspired the 4 categories as well, to be Creative as we are designed to be, to be Adventurous and explore God’s creation, to be kind like the Sweetheart and to be confident and healthy like the Entrepreneur. This brand itself is not Christian since I wanted to be all inclusive and bring women together, however that is a part of the journey on how it started and you might see some of that sprinkled in what content I produce.
We are based in Orange County, California, however Grace Belle is an online community across the world.
As an enneagram 9, Lorina has a heart for community and bringing people together. She lives for inspiring people to be happy, bringing them together, and helping them to grow. Her background is Social Media Marketing, specializing in Pinterest Marketing and currently works for a marketing agency in Newport Beach, CA.
Her favorite things to do is drives along the beach with good music and great company.
Find out more about her at LorinaDaiana.com
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